SEO

Search Engine Optimisation

Let’s get your website ranking

If your website isn’t being found, that costs you money and customers. We have over 20 years of successful SEO experience with businesses like yours, so you don’t have to worry about the technical stuff. That frees you to run your business while we make your site easier to find.

Our custom website package includes the option for SEO, so ticking this will start the process of reviewing what your business needs and what competition we need to compete with! In short, we set everything up on your website, suggest optional enhanced tweaks that would boost your website even more, plus we supply training videos so you can learn the SEO basics and tweak the website afterwards if you have the time.

Live example

Page 1 Google Ranking

one of our customers

They needed to rank on Google

A pool table recovery company needed to compete with companies in new areas for his business. Rebuilding their website and applying our knowledge of local SEO, their new website competed extremely well against their competition in every area they wanted, and these natural (free) Google rankings have been in this position for years!

See for yourself with these live searches on Google

Recover pool table Bristol

Recover pool table Cardiff

Looking for a replacement pool table cover in Cheltenham

I need a replacement pool table cover fitted in the South West

Damaged pool table cloth Newport

South Wales replacement pool table covers

UK company with proven Google page one results
With more and more results being promoted by Google’s AI overview

No one can guarantee you page 1 of Google

We always promote the fact, “no one can guarantee placing your company on page 1 of Google”. Above are 100% genuine examples of page 1 results on Google. Giving you the validation you need as a business. With so many of their targeted searches having the first position below the sponsored adverts (meaning their competition are having to pay Google to get above them!).

  • Customer Testimonial

    “I needed to expand into new areas and Mark explained what we needed to do to make my results rank on Google. He has now updated my site for several areas and amazingly I’m on page one for all of them. I’m impressed!”
    Rhys French
    Pool Table Recovers

Why some businesses need more SEO work

Some businesses face tougher competition or have more complex websites. For instance, many business come to us because their website is not performing, we review their website creating a structured plan of action to fix underlying issues. That extra attention to detail takes time and skill, but it’s worth it because the payoff is steady, organic traffic.

We can handle follow-up tweaks for months after the main work or even advise you on what to update and when so you’re in control and save money. SEO is not a single job, it’s a series of small improvements: monitoring, adjusting titles, fixing slow pages, improving content and building the right links. That ongoing approach keeps you ahead of competitors.

Top search engines

Current estimated market share

Search Engine

Worldwide (%)

United Kingdom (%)

Google

89–90% (approx)

93% (approx)

Bing

4%

4%

Yandex / Yahoo / DuckDuckGo / Baidu

each below 3%

each under 2%

Why Google search results matter:
Because Google drives the vast majority of searches, ranking on Google gives you the most visibility and most potential customers. Google also powers many mobile and browser defaults, so being on page one of Google is the single most valuable SEO goal for most small businesses.

Local SEO vs Globa SEO

Local SEO for nearby customers

Local SEO helps people in your area find you quickly, with a range of reliable updates to both your website and connected services we can improve your visibility and exposure to new potential customers. We advise you on additional free services that really make a difference to your search engine rankings.

Local SEO is fast to set up and often delivers the quickest return for shops, tradespeople and local services. It’s perfect if most of your business comes from your city, town or specific areas. See our case study above for an example of this.

Global SEO for wider reach

Global SEO focuses on reaching customers across multiple countries or languages. Specific global SEO improvements for these businesses will help sell products or services across the globe. We set the right structure and content so search engines understand which pages target which countries.

Global SEO usually needs more content, international keyword planning and possibly multilingual pages. It can take longer but the reward is bigger traffic pools and more sales opportunities.

How we adapt SEO for AI

We write clear, well-structured content that both humans and AI can use. That means answering common questions directly, using clear facts and structured data your content can appear in AI answers and in Google’s AI features. We watch AI trends and update SEO plans, so we are up to date as search evolves.

AI tools like ChatGPT and Microsoft Copilot have grown quickly and many people use them to ask questions in a conversational way. However, current data shows these AI tools are not yet replacing Google in terms of total searches and website visits. Google still handles the vast majority of web search traffic, so classic SEO remains essential.

Market share summary (AI vs traditional search)

Generative AI chat tools (for answers and chat) have captured a significant user base, ChatGPT leads the AI chatbot space, but when it comes to overall web search traffic and referrals to websites, Google remains far larger. Analysts and web traffic studies show Google sends many times more visits to news and websites than AI chat tools.

Ready to rank?

Choose our custom package now to have Compass Business Websites as your SEO website support today. Don’t wait for your competition to get too far ahead as good SEO requires time to implement.

See what’s included
in our custom website package

FAQs about SEO search engine optimisation

There are many frequently asked questions that businesses ask about SEO Search Engine Optimisation, below are just a few of the more common questions we are asked. If you have any questions, please contact us and we will be happy to help further.

SEO is about getting your website ranking higher on search engines. Without this exposure websites are either lost in the search page results or the businesses find themselves chasing paid ads to appear above the organic (free) search results. Getting SEO right is an art and differs for each industry and your competition. Investing in the right SEO from the start can create great high-ranking websites without the heavy cost of running adverts.

If your site isn’t ranking, don’t panic, we can assess your website and advise the best website package for you. Unfortunately many websites do not rank due to slow hosting, a poorly chosen theme, plugin conflicts, duplicate content or missing meta tags. A clean website package from Compass Business Websites eliminates so many of the issues that could be holding your website back. This saves you money as a clean website structured well is efficient and will be crafted for SEO from the start.

Our proven approach gets results, if you’ve read our case study above and tried all the Google searches, you’ll know why we don’t fix other websites, we build clean websites that perform.

We’ve run a successful web design and hosting company for over 20 years. That means we know what works and we’ve kept our customer sites running reliably. We’re local, friendly and easy to talk to, not a faceless agency.

By choosing one of our Custom Packages, we tailor strategies to each business. A local shop or service needs to be thoroughly assessed for the right plan of action. We examine your business and pick the exact mix of on-page, technical and off-page work needed to get you more visible customers.

Natural listings (also known as organic results) are the websites listed below the sponsored links on a Google search results page. Natural listings are free, but with often only 8-10 places available, it’s very competitive and difficult to be on page one. Sponsored links (or AdWords as they are also known) are paid adverts that appear at the top of a Google search results page, they cost a business every time a search result shows their advert, and even more if someone clicks on their advert. We know businesses paying £600 to £1,600 a month for sponsored adverts, it’s clear to see why it’s worth the investment in our SEO services so you can directly reduce these costs to your business.

You can often see small wins in weeks, but meaningful sustained results usually take 3–6 months.

Some website issues can be fixed, but we often find it’s not cost effective trying to fix websites hosted somewhere else, as our assessments find many issues causing problems. The most cost effective and time efficient way is to use your content and images and create a new clean website, often with improved text and images to boost your SEO potential. Our packages deliver results and help break you away from websites that have fundamental issues built up over time, affecting your visitor experience or negatively impacting your rankings in search engines.

We have tried and tested, proven results for local SEO for businesses. We can help setup your website for local SEO, plus we advise on other best practices to help further boost your SEO potential. All this with local-focused pages to bring you more local customers.

If you need content written for your website then we can provide this in various options.

Our creative website package offers standard personalised text for your website.

Our custom package is ideal for those businesses that want the full SEO package for writing, content and SEO planning.

Depending on each customer, measuring this can be broken up into several areas. Each one requires more time to setup or assess further.

– Real word position on Google
– Enquiries or orders through your website
– Traffic logs to your website
– Google Search Console data to monitor progress

Yes it’s very important as most searches are on mobile, and mobile-friendly sites rank better on search engines like Google.

A backlink is a link from other websites, linking to your website. These are valuable and if incorporated correctly will enhance your website rankings in search engines like Google. Unfortunately may people set them up poorly, causing lower rankings or worse we know of companies that have been blacklisted from Google for using backlinks that went against Google’s terms and conditions. Discussing this with us first and creating a plan of action is very important for long term growth and rankings.

We offer an optional service in our custom website packages for businesses who what to assess what quality backlinks could be set up to gain further rankings in Google. We complete a review of your business and industry and give you the option to follow up on free and paid backlinks yourself or with our assistance as an optional cost.

No it’s very dangerous to add loads of backlinks to your website from sources you cannot trust or verify. There are many companies offering huge amounts of backlinks for a small fee, but one of the main issues is that it only takes one or two of those backlinks to come from sites blacklisted by e.g. Google, and your website could be blacklisted too. It’s a dangerous path to follow, quality over quantity is the best practice for long term success.

Our custom website package can include a full site audit, recommendations for maximising your SEO and even regular SEO tweaks to keep your website updated and competitive.

Website design can affect SEO results, if e.g. Google thinks your website is poor for navigation on mobiles, has accessibility issues or part of the design makes it hard for Google to read it well, then yes it could affect SEO and your ability to rank. This is why we pride ourselves on building every website from the ground up, we know how it was built and modified. No cheap free themes dragging down our customer websites!

Yes, if you select our custom package and let us know you would like ongoing SEO support, we can build in monthly or quarterly follow-ups to tweak content, fix issues and monitor progress. Taking the stress away from yourself and allowing the website to have the SEO time it needs to build solid results.

Ranking on search engines is not a quick fix, it takes time to assess your competition, your services or products. Sign up to our creative or custom package today, and add boosted SEO to get your website ranking higher!